Baloise Group has a long-standing tradition of promoting talent. For many years, it has given access to careers with substance. The same idea of sponsorship is also paramount in the company’s commitment to art.
This has been established over a long period of collecting art. Corporate collecting is an important aspect of our culture at Baloise. Its primary objective is not to achieve monetary gain, but to integrate spiritual and creative values into our corporate culture. The foundations for this engagement were laid at a time when it was by no means typical for companies to collect art. Baloise believes that the privilege of owning art comes with an obligation to make it accessible to the wider public. Its commitment to sponsoring modern art – through acquisitions for its own collection and in the form of the Baloise Art Prize – also represents part of this approach. It is Baloise’s way of supporting the development of young and emerging artistic talent.
Due to its prestige, the Baloise Art Prize has also become a springboard for artists to embark on successful careers. Many earlier prizewinners are now prominent members of the international art scene.
The prize money enables the young recipients to continue their work. At the same time, the acquisition of their artworks, which are then donated to well-known museums, offers an ideal platform to present their talent. This combination of prize money, acquisition, donation and exhibition within one art prize is unique, and continues to make the Baloise Art Prize much sought-after and highly acclaimed.
The two awards, which include a cash prize of CHF 30,000 each, are presented in the Art Statements sector of the Art Basel by a jury made up of renowned art specialists. In addition, Baloise buys groups of works by the prizewinners with the object of donating them to two leading European museums, currently the Hamburger Bahnhof – Museum für Gegenwart, Nationalgalerie – Staatliche Museen zu Berlin and the MUDAM, Luxembourg.
Baloise’s commitment to fostering the arts in the form of prize money, purchases of art works, financial support for Art Statements, and museum exhibitions for the prizewinners amounts to some CHF 250,000 each year.Sam Pulitzer - Winner of 2017